Welcome to Rooster’s Factory Support
My name is Kent Schmidt, and for most of my life, racing has been more than just a hobby—it’s been a way of life.
From behind the wheel to behind the wrench, I’ve spent years competing, crew chiefing, building race cars, solving problems, and chasing speed. Along the way I’ve developed a deep appreciation for simple, effective products that actually work when the pressure is on.
Rooster’s Factory Support was built around that philosophy.
This isn’t a giant catalog full of thousands of parts. You won’t find pages of products I’ve never touched or tested. Instead, you’ll find a carefully selected collection of parts, tools, and products that I’ve personally used, developed, tested, or trusted at the racetrack.
Some products were created to solve problems I encountered myself. Others come from manufacturers and racers I trust. Every item has earned its place here.
Whether you’re a weekend racer, crew chief, car owner, or full-time competitor, my goal is simple:
Provide practical solutions, proven products, and honest support for racers who are serious about their program.
Thanks for stopping by and supporting a racer-owned small business. We’re just getting started, and I look forward to sharing new products, new ideas, race results, and behind-the-scenes projects as Factory Support continues to grow.
See you at the track.
Kent Schmidt
Owner, Rooster’s Factory Support
Built for Racers. By Racers.